Vanreusel
Objective
Partnership with the founding family and management to further develop Vanreusel’s leadership position in the resilient Benelux snacking segment. Growth driven by expansion of the commercial team in the Netherlands, product innovation, marketing strategy and development of complementary sales channels, that are further accelerated through selective M&A to grow the assortment and regional coverage. Professionalization potential unlocked including set-up of qualitative financial and KPI reporting, while investing in automation and operational excellence across all production plants.
Objective
Partnership with the founding family and management to further develop Vanreusel’s leadership position in the resilient Benelux snacking segment. Growth driven by expansion of the commercial team in the Netherlands, product innovation, marketing strategy and development of complementary sales channels, that are further accelerated through selective M&A to grow the assortment and regional coverage. Professionalization potential unlocked including set-up of qualitative financial and KPI reporting, while investing in automation and operational excellence across all production plants.
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