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Sausalitos

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Sausalitos is a leading platform in the German gastronomy market with a focus on leisure and lifestyle, offering Cal-Mex kitchen and trendy cocktails to a clearly defined target group.

Objective

Create a sizeable platform in the German gastronomy market with a strong brand and unique business model that is clearly differentiated from competition, while in parallel transform Sausalitos from a traditional brick-and-mortar business to a digitally-enabled gastronomy platform, offering its services to people in and outside its stores (e.g., at local city festivals/events).

The underlying market is stable and features an underpenetrated, yet growing system gastronomy segment vs. other European countries.

Sausalitos is following an accelerated (international) greenfield strategy to become a leading platform in the German (evening) gastronomy industry.

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ENTRY / EXIT
Jul 2014
 / 
Oct 2023
TREND

Drive to Increase Personal Time

COUNTRY

Germany

SECTOR

Consumer

Key Achievements at Exit

SALES
€47m
EMPLOYEES
1300

Related News

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2017 
Investment 
| Consumer

Ergon Capital Partners to acquire Thomas Hirschberger’s remaining minority stake in Sausalitos

October 30, 2017
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