La Gardenia
Objective
Invest in a leading player within the Italian perfumery retail space with potential for further growth, both organic (through marketing initiatives to boost brand awareness, increasing market penetration via directly operated stores, and broadening the product portfolio to cover all price levels) and through M&A (due to the high level of fragmentation of the market) to transform the company from a regional to a national player, while contributing to an efficient and highly profitable business model with healthy cash flow generation.
Objective
Invest in a leading player within the Italian perfumery retail space with potential for further growth, both organic (through marketing initiatives to boost brand awareness, increasing market penetration via directly operated stores, and broadening the product portfolio to cover all price levels) and through M&A (due to the high level of fragmentation of the market) to transform the company from a regional to a national player, while contributing to an efficient and highly profitable business model with healthy cash flow generation.
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EMPLOYEES
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