360º Padel Group
Objective
Padel is the fastest-growing global sport, as a result of its inherent features and long-term underlying trends. Given Apheon’s focus on growth, 360º Padel Group came naturally within our scope given its positioning and track record as the leading global specialized padel omni-channel platform. The company has a 360-degree approach, offering an ample blue-chip third-party brands product portfolio to padel players, clubs and specialized stores. In addition, the company complements its offering with “Siux”, a strong premium own brand, and a services division. Apheon partnered in this investment with the founder and onboarded a new management team with meaningful experience in developing omni-channel consumer projects. The team will focus on leveraging the company’s unique business model and deliver best-in-class user experience with the goal of further consolidating its leadership within current markets but also aggressively enter new ones, where padel is still incipient.
Objective
Padel is the fastest-growing global sport, as a result of its inherent features and long-term underlying trends. Given Apheon’s focus on growth, 360º Padel Group came naturally within our scope given its positioning and track record as the leading global specialized padel omni-channel platform. The company has a 360-degree approach, offering an ample blue-chip third-party brands product portfolio to padel players, clubs and specialized stores. In addition, the company complements its offering with “Siux”, a strong premium own brand, and a services division. Apheon partnered in this investment with the founder and onboarded a new management team with meaningful experience in developing omni-channel consumer projects. The team will focus on leveraging the company’s unique business model and deliver best-in-class user experience with the goal of further consolidating its leadership within current markets but also aggressively enter new ones, where padel is still incipient.
ENTRY
TREND
COUNTRY
SECTOR